Wing-woman for Changemakers
I remember when I first decided to become an entrepreneur with an online business.
It didn’t take long to learn…
“Build it and they will come” isn’t a strategy. It takes more than passion and a website to be successful.
A DIY approach was only going to take me so far. The term ‘solopreneur’ is a misnomer.
If I wanted to make more money, I had to solve bigger problems and activate a deeper reason for being in business.
I’m not the real hero in my business. My customer is.
What I had going for me was an insatiable curiosity for branding, websites and marketing, a knack for design and copywriting, and a whole bunch of smart people who were willing to show me how to take my vision from dream-state to thriving.
For 30+ years, I’ve served a variety of civic, nonprofit and personal development organizations, cultivating a deep passion for supporting aspirational and purpose-led businesses like coaches, health and wellness companies, arts and education organizations, social service and mental health providers, and advocacy institutions.
I’m a rare numbers-person who’s also deeply creative and strategic. I see things from all sides and can find the sweet spot in a hot mess. I enjoy creating something from nothing, conniving the next leap forward.
At my core, I’m solution-focused and collaborative. When there’s something blocking you from growing your brand, I’m the one who can help you maneuver through, around or beyond it.
And as a trained coach I‘m relentless in my belief that a small business can do BIG things.
“Expect to meet someone with so many varied talents, it will blow your mind.”
-Laura Elmore, Non-profit Executive and Consultant
What I’m planning for us here
Time will tell. But at the moment, here’s a smattering of things I have on my mind.
The unique stress and anxiety of being a budding entrepreneur
Mindful Marketing - simplifying social media and marketing for overthinkers
Essentials of branding and building online spaces for those without a big-shot agency budget
Demo or review technology that promises to make our online business lives easier
My personal experiences (successes and failures) with creating a profitable and sustainable business online
Sharing my insights and offerings with you so you can go from a DIY project to a DIT(ogether) business
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